•
Information
is everywhere in an organization
•
Information
is stored in databases
– Database – maintains information about various
types of objects (inventory), events (transactions), people (employees), and
places (warehouses)
•
Database
models include:
– Hierarchical
database model – information is
organized into a tree-like structure (using parent/child relationships) in such
a way that it cannot have too many relationships
– Network
database model – a flexible way
of representing objects and their relationships
– Relational
database model – stores
information in the form of logically related two-dimensional tables
ENTITY AND ATTRIBUTES
•
Entity – a person, place, thing, transaction, or event about which
information is stored
– The rows in each table contain the entities
– In Figure 7.1 CUSTOMER includes Dave’s Sub
Shop and Pizza Palace entities
·
Attributes (fields, columns) – characteristics or properties of an
entity class
– The columns in each table contain the
attributes
– In Figure 7.1 attributes for CUSTOMER
include Customer ID, Customer Name, Contact Name
KEY AND RELATIONSHIPS
•
Primary
keys and foreign keys identify the various entity classes (tables) in the
database
– Primary
key – a field (or group of
fields) that uniquely identifies a given entity in a table
– Foreign
key – a primary key of one table
that appears an attribute in another table and acts to provide a logical
relationship among the two tables
RELATIONAL DATABASE ADVANTAGES
•
Database
advantages from a business perspective include
– Increased flexibility
– Increased scalability and performance
– Reduced information redundancy
– Increased information integrity (quality)
– Increased information security
•
Database management systems (DBMS) – software through which users and
application programs interact with a database
•
Data-driven Web sites – an interactive Web site kept constantly
updated and relevant to the needs of its customers through the use of a
database
INTEGRATING INFORMATION AMONG MULTIPLE DATABASES
•
Integration – allows separate systems to communicate directly with each other
•
Forward integration – takes information entered into a given
system and sends it automatically to all downstream systems and processes
•
Backward integration – takes information entered into a given
system and sends it automatically to all upstream systems and processes

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